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      <image:caption>Exploring concepts for PM and engineer feedback</image:caption>
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      <image:caption>Wireframes</image:caption>
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      <image:caption>Testers understand a stepper/wizard. We were able to remove an up-front instructional page. Testers biggest struggle is receiving and correcting errors on their CSV upload. We improved error message copy and redesigned the error page.</image:caption>
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      <image:caption>Coffee supply chains, generally.</image:caption>
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      <image:caption>Bottom-up synthesis: Observations ➔ Insights</image:caption>
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      <image:title>Work - Partner Portal - Roasters &amp; Brands</image:title>
      <image:caption>KEY LEARNINGS Roasters need producer information because their clients demand it. They also see many benefits from sourcing from the same importers year over year, and it is core to the way they do business. OPPORTUNITY Give roasters and brands the tools to be proactive in communicating producer information to their clients (and ultimately to consumers).</image:caption>
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      <image:caption>KEY LEARNINGS Most producer organizations employ communication staff who maintain assets and social media accounts that describe their organization, products, and investments. They feel that direct engagement leads to long-term supply chain relationships and additional social investments. OPPORTUNITY Empower producers to tell the story of their organization, leveraging their existing social media accounts, marketing assets, and stories they already create.</image:caption>
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      <image:caption>User story map</image:caption>
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      <image:caption>Site map highlighting new/updated pages</image:caption>
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      <image:caption>Wireflow depicting how a roaster obtains producer information.</image:caption>
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      <image:caption>For being mobile-focused and what seems like the OG</image:caption>
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      <image:caption>For some of the best documentation at the time</image:caption>
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      <image:caption>For a mix of product and brand</image:caption>
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      <image:caption>For leadership in accessibility</image:caption>
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      <image:caption>For data-heavy enterprise applications</image:caption>
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      <image:caption>To-be user flow</image:caption>
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      <image:caption>Analyzing as-is user flow</image:caption>
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